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商品編號： W16862 出版日期： 2017/01/23 作者姓名： Beamish, Paul W.;Su, Liu 商品類別： General management 商品規格： 8p 再版日期： 地域： Japan;China 產業： Manufacturing 個案年度： -
商品敘述：
Before re-entering the Southeast Asian market in 2015, the Hisense-Hitachi joint venture mainly used the well known Hitachi brand to explore overseas markets. After the JV had accumulated enough capacity to adopt a product differentiation strategy, they decided to treat the Hisense brand as the focal brand in Southeast Asia and adopted a series of distribution strategies that differed from what they had used to sell Hitachi branded products elsewhere. The (B) case provides a basis for discussing target market selection, and the establishment of varying distribution channels (exclusive vs non-exclusive agents) in different countries. This case can be used with Hisense-Hitachi Joint Venture (A): Expanding Internationally.
涵蓋領域：
Market entry;Agents;Product differentiation;International marketing;Manufacturing
相關資料：
Case Teaching Note, (W16863), 11p, by Paul W. Beamish, Liu Su
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